About — Founder & CEO, Rave Nailz
The artist
behind the
brand.
Braelinn Frank lives in Austin, Texas, and runs Rave Nailz, the press-on nail brand she started in 2013 by hand-painting AliExpress blanks for Etsy.
My Story
From a rave
to the runway.
Hi, and thanks for reading more about me!
My name is Braelinn Frank. I live in Austin, Texas.
My Story
I’m the founder and CEO of Rave Nailz, a company I launched in 2013 while living in LA as a young, struggling creative. Spotting a gap in the beauty market, I set out to create expressive, gorgeous press-on nails without the high cost and time commitment of salon visits.
My entrepreneurial journey began when I ordered blank press-on nails from AliExpress, painted them with my own designs, and instantly fell in love with the concept. Raised in a business-oriented family and always a dreamer, I listed those first designs on Etsy before even taking them off my fingers—making Rave Nailz the first-ever press-on nail brand on the platform!
With a passion for self-expression and determination to revolutionize the beauty industry, I’ve grown Rave Nailz from a hand-painted Etsy shop to a manufactured beauty brand.
Building on this vision, Rave Nailz is now available online through retailers like Hot Topic and Urban Outfitters, and can be found in over 150 physical locations nationwide.
Before focusing full-time on Rave Nailz, my background was in graphic design, where I specialized in creating artwork for dance music clients. This creative foundation has been instrumental in developing the vibrant aesthetic that defines the Rave Nailz brand today.
Social Media Links
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The End
To keep reading, visit my blog here for my latest articles.
Or you can check what I'm up to these days on my Now page.
Interesting people online: Jacob Voncannon runs a direct-to-consumer ranch and does digital marketing in Houston. Emma Larson started her own recruiting firm and writes about entrepreneurship. Cheryl Ann builds communities through wellness-focused events. Andy Sommer is bootstrapping a cafe and co-working space in Houston. And John Brandes has spent decades in sales and recruiting.
The build
Twelve years, one obsession.
The first press-on brand on Etsy
Hand-painted blanks, listed before I even took them off my fingers.
From kitchen table to studio
Demand outgrew hand-painting — time to build a real operation.
Manufactured at scale
Moved from a hand-painted shop to a fully manufactured beauty brand.
On the shelf, nationwide
Hot Topic, Urban Outfitters, and 150+ physical locations.
Onto the runway
Worn at New York Fashion Week × PatBO and beyond.
Elsewhere